Assessment of potential opportunitiesfor implementing innovative business management methodsas an anti-crisis management tool

This study examines the critical issue of ensuring the resilience and competitivenessof Ukrainian enterprises under crisis conditions. The pervasive impact of crises across varioussectors of Ukraine’s economy, particularly in industry and agriculture, is evidenced by negativetrends in macroeconomic indicators and market performance. The research underscores theurgent need to identify strategies for mitigating and overcoming economic crises, exacerbatedby outdated technologies, limited innovation adoption, and partial product portfolio updates,all of which undermine the competitiveness of Ukrainian enterprises. The study emphasizesthe necessity of integrating innovative management approaches to navigate economic andpolitical instability, industrial crises, and the consequences of ongoing conflict. A classificationof factors contributing to crisis phenomena in enterprises is proposed, based on criteria suchas origin, predictability, and impact.